In this educational assignment, I was given the task of defining a new direction or product offering for an existing company assigned to us. In my research I found that The Vermont Teddy Bear Company and Pajamagram are sister companies with a similar target demographic.
Taking inspiration from the iconic Vermont Teddy Bear logo and the current Pajamagram logotype, the new Vermont Teddy Bear brandmark was born. A stylized bear illustration and custom letterforms were created based on the previous logos.
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